With an educational background in Advertising and Marketing from NYC's Fashion Institute of Technology, MunaLuchi Coterie member and elite stationary designer Alexia Esannason of Noirstyle Invites brings a well-rounded perspective of academic and business experience to the world of stationary design. It was during maternity leave that Alexia would channel her entrepreneurial talents into the creation of Noirstyle Invites. What initially began with designing invites for family and friends would quickly take shape into the much sought-after first-class invitation creation company that Noirstyle Invites is today.
Learn all about Noirstyle Invites in this insightful Coterie Spotlight interview.
Tell us a little about your background and how you got started in the stationery business? I literally started Noirstyle Invites when I was home on maternity leave with my youngest son. He was born with a number of health issues that eventually called for me to leave my full time job. While at home I occasionally created invitations for family and friends and I was actually getting quite good at it so I decided to be a stay at home mom and pursue the world of entrepreneurship.
What did you do before starting your company? Before starting Noirstyle Invites I went to college for Advertising, Marketing Communications in NYC at Fashion Institute of Technology. While in school I worked in marketing at two fashion companies which is where my obsession and love of pretty things began. After college I switched speeds and worked in marketing at a global pharmaceutical company.
What are your dreams for your company? I want Noirstyle Invites to grow and evolve as I grow and evolve as a person. So wherever the yellow brick road leads me I'm sure it will be magical.
What do you love most about your job? I love the amazing feedback I get from my clients when their invitation suites supersede what they even envisioned for themselves. It's the first thing their guests receive to set the tone of what they should expect at their event.
Is there a certain signature element that makes your stationery stand out? I'm a designer so I feel like my invitations are more than just words on a page. One of my brides recently gave me a review and she described my invitations as "new and fun in unexpected ways" and I really like how that sounds so I'll stick with that.
Tell us about your process, how do you go about creating the perfect suite for your brides? I prefer to meet my brides/couples or have a phone consultation with them to get a feel for their style and personality. I pull from the those two things when designing the perfect suite. Most often than not couples think they want one thing until they actually have a consultation or see examples of my work.
Are there any invitation trends you're in love with right now? I love laser cut and acrylic invitations. However I've started playing with different textures and folio designs as well.
When is the right time for brides to start thinking about stationery?
I think brides should start thinking about their stationery about 9 months prior. If they are doing a destination wedding I would even recommend 12 months prior.
What advice would you give to brides on how to select their stationery?
Read reviews and testimonials about your stationery designer. Pull from your "couple personality" and envision the mood you want your stationery to exude.
Now let's have some fun!
Favorite thing to do? Travel and listen to music
iphone, blackberry or android? Team iPhone #allday
Mac or pc? Mac
If you could travel to any location right now, where would it be? Fiji or Curacao
Favorite song? Depends on my mood, but current fave Shining (DJ Khaled) This Woman's Work (Maxwell)
Favorite book? Just finished Year of Yes (Shonda Rhimes) #mustread
Favorite tv show? Insecure (HBO) Younger (TV Land)
Guilty pleasure? Magnolias Banana Pudding and cosmetics
Follow Noistyle Invites here!