Vera Wang, known for her couture and luxury wedding gowns and collections, is expanding her brand to include jewelry. She’s teamed up with Zales for the collection which includes engagement rings and wedding bands with prices starting at $1999 for engagement rings and $649 for wedding bands. The rings will be available online and in Zales stores in October.
This is not the first partnership for Vera Wang. She has a long-term contract with Kohls and a recent joint venture with David’s Bridal.
[pullquote3 quotes=”true” align=”right” variation=”teal” cite=”says Grauso to WWD”]Vera now wants to complete the story of the David’s bride. Zales is an obvious place for us to go to do engagement rings and wedding bands…because of their reach across the United States, which is similar to David’s.[/pullquote3]
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She’s also added a special “something blue” to each of the 50 engagement rings – a signature blue sapphire signifying everlasting love. So gents, before you go out and get that bling for your gal, check out Vera Wang’s collection, the prices are really not bad at all.
View her Spring 2012 Bridal Collection here.
I love that she added the something blue to the ring as blue is my favorit color anyway. This way, the bride can carry the piece of tradition with her and be different too! I love it!!
I’m sooo very excited to see the entire collection!! My June 2012 bride & I fell in love with and she purchased a dress from her “White” Collection at David’s Bridal.
The Brides are so complete with “VERA”