MSCHF’s Big Red Boots recently dominated the style conversation on social media with people’s patience wearing thin at the mere sight of the now-infamous footwear.
From Chinese spy balloons to the political theatrics of a Congresswoman dressed like one, the past few weeks have been filled with drama. Now, out of nowhere, a new viral trend has captured the imagination, ire, and irritation of social media. This time it’s a Big Red Boot.
A select few influencers have been gifted the shoe which looks like something out of a Super Mario Bros game. The cartoon-like boots by fashion brand MSCHF have been mostly credited to Astroboy.
As the internet remains saturated with absurd trends, which are gone as quickly as they pop up, we are not surprised by the obsession. “The Internets” have already pasted the boots onto the feet of famous celebs. Notable ones include Rihanna, Michael Jordan, Muhammad Ali, and Steve Harvey.
The brand MSCHF created the statement footwear from TPU or Thermoplastic Polyurethane. These bad boys are made to be damage resistant.
From the field of fashion preservation, I would already be planning an exhibition about how social media, mixed with the human impulse to be seen, has driven historical fashion trends. And these infamous Big Red Boots would be the crown jewel of the collection!
According to MSCHF, the shoes are a “Cartoon boot for a cool 3-D world. Cartoonishness is an abstraction that frees us from the constraints of reality.”
Maybe that’s why the boot is the perfect trend at the perfect time. Something silly in a world that is increasingly unstable. Something that has, for a moment at least, taken us back to the shared language of childhood. A time where freedom from the realistic to the humour of the over-exaggerated reigns supreme.
Keep scrolling for our gallery of stand-out IG posts on this infamous fashion trend.
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