Khadidra Muhammad of Priceless Event Planning LLC hosted her annual PEP Gala event on April 20, 2023, at Revel Events in Queens, New York! This year’s theme: “The Perfect Storm.”
Since hosting their first Gala event in October 2018, Khadidra admits, “The PEP Gala has become its own creation!” The now sought-after-gathering of elite event professionals started out as a simple dinner celebrating attendees’ hard work in the industry. “Our first celebration was after a workshop. It was very intimate with 50 to 60 guests.”
Today, the event has grown into something so much more significant.
“I wanted attendees to be able to network,” Khadidra explains. Looking back on her own networking experiences, she admits that those events were not always as gratifying as she hoped they would be.
“I’ve been to networking events, and they’re cool, but not tailored for US! I was determined. If I’m going to do something, I’m going to do it my way, unapologetically, and embrace our culture!”
In response, their team invited the best of the best in their fields and created an evening to remember. A night, once a year, where people in the events world can collaborate, connect, and be celebrated.
The PEP Gala has truly become a night created by us for us, where we get to enjoy the experience we create for others. You truly have to be in the room to understand.
– Khadidra Muhammad of Priceless Event Planning LLC
To give you a taste of this year’s luxe event, we invite you to join us in celebrating Priceless Event Planning LLC’s rebranding event: “The Perfect Storm” themed Gala.
Khadidra shares, “We decided this rebrand will show that we can withstand any storm and better yet, become the perfect storm.”
Prepare to experience a networking extravaganza for event industry creatives like no other!
*This article was featured in MunaLuchi Bride Magazine, Issue 29.
- Date of Event: April 20, 2023
- Location: Revel Events in Queens, New York
- Planner: Khadidra Muhammad of PEP Productions (Priceless Event Planning)
- Photographer: Kareem Virgo of REEM Photography
What was your inspiration behind this year’s theme?
Priceless Event Planning has grown a lot over the last 6 years. It hasn’t been an easy journey. We definitely struggled and overcame our own storms. We decided this rebrand will show that we can withstand any storm and better yet, become the perfect storm. Destroying anything that gets in our way!
The details…
Sweet treats…
Why do you host these annual celebrations?
When I started event planning as a hobby 12 years ago, I didn’t know of any classes or that this could even be my career. I continued to dibble and dabble here and there, designing events for close friends and family as I was passionate about it and it brought me joy… however it wasn’t profitable. I made many mistakes and definitely was clueless about making it a business.
The beauty of social media is its reach. Learning many people were interested in my journey and noticed our growth. I’ve been to classes in the past but they were very much filtered and not raw enough for me.
I want to know the real real, and I decided that I would use my platform to do exactly that. Give you the non-cookie cutter version of the business, the real mistakes that people are too afraid to say they made out loud.
– Khadidra Muhammad of Priceless Event Planning LLC
Which was the birth of the Pick PEP Brain seminar that has now evolved and become the PEP Masterclass. We do them once a year and then host a Gala where it’s a night created for us, celebrating us, where the event industry creatives get to truly have fun while networking.
Any celebrity clients you’d like to give a shout-out to?
Angela Simmons was our very first celebrity client and it truly started with a slide in the DMs. I’ll never forget, she said ‘I came across your page and your work is amazing.’
It was as organic as that and we just continued to grow. I was sooo excited that someone who goes to events non-stop noticed something special in this little girl from Brooklyn.
Since then I’ve been blessed to create events for some of our high-profile clients such as Mary J Blige, Cardi B, Lil Baby, Kirk Franklin, and professional NBA & NFL athletes to name a few.
Who is your dream client?
My Dream client is Beyoncé for sure!!!! I literally have a pitch deck ready to go with random events for her.
What was your favorite memory from the event?
My favorite moment from the PEP Gala is giving my vendor partners their flowers, letting over 250 guests know that they did this! I love SHOUTING OUT how dope the team I’m blessed to work with is. My second favorite moment is the turning up on the dance floor. It’s nice to see everyone let loose and just be guests partying
Any exciting updates we can look forward to?
We officially revealed our rebrand at our Gala! Our designs and work is elevating so it was time for the brand to look elevated and match where we are at now. We are also excited to share our YouTube channel, PEP Productions TV, where you’ll get a BTS series of our event world.
Looking for more events like the PEP Gala’s “The Perfect Storm”?
Click here.
Vendors:
- Design & Production: Priceless Event Planning LLC
- Videography: Alejandro Dario Films
- Lighting & Production: Lectro Raiders Entertainment
- Balloons: POParazzi Balloons
- Drapes: Perez Events
- Dance Floor: Emg Prints
- Floral Designer: Ivie Joy Floral Arts
- Floral Designer: NYC Flower Project
- Venue: Ravel Events
- Cakes & Desserts: Sweet Touch By Iva
- Furniture Rentals: Glam Party Rentals | Silvera Event Furnishings | Lap Of Luxury | RSVP Event Rentals
- Caterer: Delivering Experiences
- Class & Decor photographer: Daniel Serette of Danni Da Davinchi
- Fabricators: Maria & J Creations & Evolution Rentals
- Branding & menus & signage: Design 35 NY
- Prints: Sign Boyz Graphics & Prints
- Carpet: It’s Two Bros
- Model: Catherine Lamour
- Stylist: Vainglorious Brides
- Dress: Matopeda Atelier
- MUA: Aundra Van Dyke
- Hair: Janel Sealy Smith
- Graphics: The MEP Collective
- Rendering: Celebrate 3D Event Renders
- DJs: The Real DJ Ty & The Real DJ Kidd
- Rolled ice cream: Lyxr Bar Event
- Gala Photographer: Calvin G Productions
- Styled shoot Photographer: Reem Photography
- Linens: The Finishing Touch NY
- Bartenders: Gypsy Bartender
- Liquor partner: Plush Vodka
- Floral Suppliers: FMI Farms & Colgarden Group
- Balloon Distributor: Havin A Party
- Branded Papergoods: Funfetti Designs
- Smoothies: Event Carts NYC
- Fringe: 730 Balloons
- Transportation: Family 1st Luxury
- MC: Kelvin Taitt
- Entertainment: Astarte Entertainment
- Greeter: Jason Hurt
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