MunaLuchi Coterie member and elite wedding and event planner & designer, Tori Williams of Tori Williams Events has been an industry specialist for over twelve years. Getting her start as a hair and makeup artist for eight years Tori has brought all of that experience and creative talent into planning and design for the past four years - making Tori Williams Events a well-rounded company. With an elegant, opulent, and timeless style Tori finds motivation in "the excitement and enthusiasm on my clients' faces."
Learn all about Tori Williams Events in this insightful in-depth interview.
"Success to us is creating a memory that will last a lifetime..."
- Tori Williams
Name: Tori Williams
Business Name: Tori Williams Events
Describe Your Business. Tori Williams Events is a full service luxury wedding/event planning, floral, decor and design company. We have a fantastic team of people that work towards our commitment of exceeding every expectation of what a special event can truly be.
What did you do before starting your business in the wedding industry? I was a full-time hair and make up artist for weddings and events for eight years.
How long have you been in the wedding industry? I've been in the industry for a total of twelve years. Eight as a hair and make up artist followed by four years as a wedding/ event planner and designer.
How would you describe your style? Our style is elegant, opulent, chic, classic and timeless.
What motivates you? Seeing the excitement and enthusiasm on my clients' faces from the initial consultation to the day of the event is what motivates me to do my best.
Why should brides and groom choose you? Tori Williams Events offers a personable experience, impeccable customer service, and we create a one of a kind event that is unique to each couple's personal style.
How does your company define and measure success? Success to us is creating a memory that will last a lifetime and we measure it by our clients
happiness with the experience not only on the day of their event but throughout the entire process.
What do you enjoy most about your work? I enjoy working with my clients and bringing their vision to life. I also cherish the friendships that blossom between myself and clients as it lasts even when the event is over.
Describe a proud moment while working in the wedding industry. The look on my bride's face at the end of the night when she tells me that I made all of her dreams come true.
What’s the best compliment you’ve received for your work? The professionalism that me and my team display. Even guests at the events are in awe of how everything is executed in a timely manner and how we present ourselves.
What are your business goals? I would like to see Tori Williams Events become a household name. We have plans for growth and to evolve; one being to open my own venue to hold weddings and events.
What’s your favorite part of the wedding industry? The ever changing nature of it from new and innovative wedding trends and designs, to tapping
into my creative side by building custom centerpieces and floral arrangements.
Describe your vision of the “Perfect” wedding day? A sunny day coupled with beautiful spring weather where I watch my bride prepare for her wedding day with a smile on her face that lasts through the night. Then seeing guests arrive with elegant black tie attire with a look of genuine excitement for the couple's union.
Where do you find the most inspiration? Most of my inspiration comes from my clients. We're committed to making their vision come to life and creating a unique experience that fits them perfectly while exceeding what they dreamed their day to be.
Keep up-to-date with Tori Williams Events on their business website here.