Reem Acra Launches New Fragrance
Known for its opulent luxury womenswear and bridal brands, Reem Acra has joined the growing community of high-ranking, haute couture designers (like Marchesa) – launching a fragrance. The big difference is that this is Reem Acra’s first-ever namesake fragrance which will be available in stores this month at Saks Fifth Avenue. Reem Acra shared her enthusiasm for the new business initiative for women who enjoy a signature scent.
“Fragrance, after fashion, tells the story of a brand,” Acra told WWD. “I was waiting eagerly for this moment, because I had something in mind. Basically, I think this fragrance is special because it’s not a made-up story. It’s my life story. Amber has been part of my homes since I was a little kid — we used to collect it [in Lebanon.] Peonies are my favorite flower,” she gestured to a large bouquet — “and every morning I drink orange blossom, steeped in hot water, to relax.”
The Lebanese designer’s favorite scent is amber thanks to her childhood. So it’s no wonder that she collaborated with perfumer Pierre Negrin of Firmenich to include rich floral notes.
The scent features top notes of orange blossom, pear and bergamot; a heart of ginger, jasmine, lily of the valley and blooming peony, and a drydown of amber, cedarwood, patchouli and warm musk. FashionETC
Priced between $90 to 125, Reem Acra’s new fragrance for women and brides-to-be is definitely worth testing out at your local department store. This is the perfect scent to wear on your wedding day because not only do you want to look and feel good on your big day but you want to smell good too, don’t you? Happy Shopping!
Reem Acra Namesake Fragrance (Available at Saks)
Reem Acra Resort 2013
image credits – Reem Acra & Style.com